2025年初，随着DeepSeek等AI工具的爆发式应用，跨境电商行业迎来了内容生产与流量获取的革命性变革。其中，TikTok视频带货已成为全球增长最快的内容电商模式之一。
In early 2025, with the explosive application of AI tools like DeepSeek, the cross-border e-commerce industry has witnessed a revolutionary transformation in content creation and traffic acquisition. Among these trends, TikTok video-driven sales has become one of the fastest-growing content e-commerce models worldwide.
在这一趋势下，本训练营第一期取得了显著成效：
Against this backdrop, the first phase of our training camp, achieved remarkable results:
✅ 参与学生成功获得企业认可的实习机会；
✅ 部分优秀学员通过TikTok带货实战获得课程学分及专项奖学金
✅ 学生账号实现真实带货转化，积累可写入简历的实战经验
✅ 大幅提升了对AI工具、短视频、直播电商的综合实操能力
✅ Participating students secured internship opportunities recognized by enterprises;
✅ Outstanding trainees obtained course credits and special scholarships through hands-on TikTok selling practices;
✅ Student accounts achieved real sales conversions, gaining practical experience to enhance their resumes;
✅ Significantly improved comprehensive practical skills in AI tools, short video production, and live-streaming e-commerce.
为了将这一成功的产教融合模式持续落地、惠及更多学生，我们正式启动第二期AI赋能·TikTok带货实战派训练营，面向更多同学开放报名。
To sustain this successful industry-education integration model and benefit more students, we officially launch the 2nd AI-Powered TikTok E-Commerce Training Camp,Enrollment is now open to all students.
无论你是零基础，还是已有一定经验，只要你想：
■ 用AI轻松制作高流量视频
■ 掌握TikTok真实带货技能
■ 获得实习、学分、奖学金机会
■ 成为未来跨境电商和内容电商的实战人才
Whether you are a complete beginner or already have some experience, if you aspire to:
■ Create high-traffic videos effortlessly with AI
■Master real TikTok product-selling skills
■Gain access to internships, course credits, and scholarships
■ Become a practical talent in future cross-border and content e-commerce
这就是你不可错过的训练营。本期实操训练营具体通知如下：
This training camp is tailor-made for you. Details of this hands-on training program are as follows:
一、培训时间和地点
时间：2026年5月12日—2026年6月09日每周二下午13：30-15：30
I. Training Schedule & Venue
Time: May 12, 2026 – June 09, 2026, every Tuesday, 13:30 – 15:30
Venue:
二、培训内容
时间 Time |
内容 Content |
第1次课 Session 1 |
5月12日 13：30-15：30 May 12th 13:30–15:30 |
1、开场、分组、破冰 2、TikTok视频带货账号类型和定位 3、直播及短视频产品介绍并选择 作业：需要根据自己选择的产品用手机试介绍1分钟视频 1.Opening Ceremony, grouping & icebreaking 2. TikTok selling account types & positioning 3. Introduction & selection of products for live-streaming/short video Assignment: Shoot a 1-minute introduction video for your selected product with a mobile phone |
第2次课 Session 2 |
5月19日 13：30-15：30 May 19th 13:30–15:30 |
1、达人Creator的了解和熟悉 2、卖家Seller的了解和熟悉 3、什么TikTok店铺合作伙伴 作业：根据小组产品共创产品话术及短视频拍摄方案 1. Understanding Creator accounts 2. Understanding Seller accounts 3. Introduction to TikTok Shop Partners Assignment: Co-create product promotion scripts and short video shooting plans for group-selected products |
第3次课 Session 3 |
5月26日 13：30-15：30 May 26th 13:30–15:30 |
1、AI为TikTok带货赋能要点分解 2、AI工具如何打造流量为王的内容 3、AI工具如何打造带货为先的内容 实操: 用AI工具分别完成流量、带货视频并发布 1. Key points of AI-Empowered TikTok selling 2. Using AI tools to create traffic-driven content 3. Using AI tools to create sales-driven content Hands-on Practice: Create traffic-focused and sales-focused videos via AI tools and publish. |
第4次课 Session 4 |
6月2日 13：30-15：30 June 2nd 13:30–15:30 |
1、如何发布短视频 2、为什么购物短视频流量低 3、案例短视频展示 作业：发布短视频 并且对短视频数据进行分析 1.Short video posting & publishing guidelines 2.Causes of low traffic for shoppable videos 3.Showcase of sample videos Assignment: Publish a short video and analyze its performance data |
第5次课 Session 5 |
6月9日 13：30-15：30 June 9th 13:30–15:30 |
1、创作直播工作流的学习 2、创作直播的话术整理 3、直播的团队分工合作及职责 实操：TikTok直播实操和日常运营流程详解 1. Learning live-streaming workflow 2. Compiling live-streaming scripts 3. Live-streaming team roles & responsibilities Hands-on Practice: TikTok live-streaming operation & daily management walkthrough |
报名注意事项
1、至少1台手机 (苹果8以上，非平常自用，此机需刷机使用）
2、用于记录的纸和笔；
Registration Notes
1. Prepare at least one mobile phone (iPhone 8 or newer, not your daily-use device; the phone will be factory-reset);
2. Bring a notebook and pen for note-taking.
考核标准：
1、培训期间完成10个产品的短视频拍摄，分值15-50分；
2、培训期间完成1次直播（团队合作），最高分值：15-30分；
3、AI产品话术1份，分值10分；
4、AI直播运营方案1份，分值10分；
5、日常考勤，1次2分，共10分。
6、及格分60分，良好80-95分，优秀95分以上
Assessment Criteria
1. Complete short videos for 10 products during training: 15–50 points;
2. Participate in 1 group live-streaming session during training: 15–30 points;
3. Submit 1 AI-generated product promotion script: 0–10 points;
4. Submit 1 AI-powered live-streaming operation plan: 0–10 points;
5. Daily attendance: 2 points per session, total 5 sessions: 0–10 points.
6. Grading Scale:
Pass: ≥60 points
Good: 80–95 points
Excellent: ≥95 points
有意向的同学请扫下方二维码报名
Interested students please scan the QR code below to register.
